Andrew Goodwin has devised some key features which are present in music videos which are as follows:
• The video contains a relationship between the lyrics and visuals. This includes the visual illustrating, amplifying or contradicting the lyrics.
• The video contains a relationship between the music and the visuals. This includes the visual illustrating, amplifying or contradicting the lyrics.
• Genre- related style and iconography present.
• The video should contain lots of close- ups of the artist.
• Voyeurism within the video.
• Intertextual references to other media.
Goodwin’s theory states that music videos always contain a structured link between the music/ lyrics/ visuals in order to create a narrative which is understandable by the target audience. These theories can be seen in the majority of videos especially with links between lyrics and visuals and close ups of the artist.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment